International Business & Marketing Department
IBM 301- Introduction to the Principles of Marketing
Professor: Sally Boyes-Hyslop
Text: Contemporary Marketing, Boone & Kurtz, 11th Edition, THoson Publish 2004.
Attendance is mandatory.
There will be no Make-Ups on quizzes or assignments (Not even Late-To-The-Class).
No late papers or assignments or extra credit will be accepted.
The course grade will be based upon the following:
Quizzes 10x10 = 100
Computer Project = 100
Midterm = 100
Final = 100
Total = 400
First Meeting 09/26 Introduction & Organization
Week 1
Customer-Driven Marketing & Strategic Planning and the Marketing Process
Chapters 1-2 and Quiz #1
Week 2
The Marketing Environment, Ethics, and Social Responsibility & Global Dimensions of Marketing
Chapters 3-4 and Quiz #2
Week 3
E-Commerce: Electronic Marketing and the Internet for Dot.com and Brick-and-Mortar Marketers & Relationship Marketing and Customer Relationship Management (CRM)
Chapters 5-6 and Quizk #3
Week 4
Marketing Research, Decision-Support Systems, and Sales Forcasting & Market Segmentation, Targeting, and Positioning
Chapters 7-8 and Quiz #4
Week 5
Consumer Behavior & Business-to-Business (B2B) Marketing & Personal Strategy Due
Chapters 9-10 and Quiz #5
Week 6
MIDTERM November 3, Chapters 1-10 and lectures
Product Strategies & Category and Brand Management, Product Identification, and New-Product Planning
Chapters 11-12 and Quiz #6
Week 7
Integrated Marketing Communications & Advertising, Sales Promotion, and Public Relations
Chapters 17-18 and Quiz #7
Week 8
Personal Selling and Sales-Force Management & Marketing Channels, Logistics, and Supply Chain Management
COMPUTER PROJECT DUE
Chapters 19&15 and Quiz #8
Week 9
Direct Marketing and Marketing Resellers: Retailers and Wholesalers
Thanksgiving Holiday
Chapter 16 and Quiz #9
Week 10
Price Determination & Managing the Pricing Function
Chapters 13 & 14 and Quiz #10
FINAL: Friday, December 12, 2003
9:10-11:10a.m. (Chapters 11-19 and lecture)
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